Data & KPIs
Selling online is only the start
The next level is understanding what is happening.
A yard can be selling and still not know whether it is selling well. The difference between turnover and growth is having the right indicators in front of you and a market reference to compare them against.
What it looks like
Every feature of the dashboard, with sample data.
Notes from your Account Manager
On track- Sales are up on last month.
- The engine campaign has been running for two weeks.
- 340 parts still have no reference: that is where the headroom is.
Orders this week
128
Sales this week
7.940 €
Returns this week
2
Conversion rate
1,4%
Target 1,8%
Stock against target
Parts digitalised per week
Sales by country, last 30 days
- ES3.180 €
- DE1.640 €
- FR1.220 €
- IT940 €
- PT620 €
- LT340 €
Sell, measure, compare, improve
Sell
The catalogue reaches the channels and starts generating orders.
Measure
Sales, stock, orders, returns and movement over time are recorded.
Compare
Indicators are put in context against aggregated market references.
Improve
The Account Manager turns that data into concrete actions on stock and channels.
What gets measured
Real indicators from the service, grouped by the question they answer.
Sales and orders
- Daily, weekly and monthly sales
- Cumulative sales against target
- Number of orders per period and per site
- Average order value
- Sales and orders by country
Stock and digitalisation
- Movement in the number of parts in stock
- Parts digitalised per week against target
- Percentage of parts with a reference
- Listing quality
Conversion and rotation
- Conversion ratio: orders against stock
- Rotation factor
- Share of platform sales relative to stock
- Returns and cancellations
By channel and category
- Information broken down by marketplace
- Orders and revenue by category
- Top selling parts and makes
- Sales map by country
Your data tells you how you are doing. The market tells you what it means
A conversion rate of 1.3% means nothing on its own. It only becomes meaningful next to what yards of a similar size and stock achieve. That is why indicators are put in context against aggregated market references.
References are always aggregated. No individual data from other yards is exposed or implied.
Technology that measures. People who understand the business
The platform includes Account Manager alerts and recommendations on what is worth reviewing at any given moment. This is not about handing over a dashboard and disappearing: the value sits in the interpretation and in the sector knowledge behind each alert.
Three service levels
The depth of information available adapts to where each yard is, from its first months selling online to full control of its own data and its position in the market.
Standard
For yards in their first months selling online.
PRO
For yards that want to start understanding their data in detail.
Elite
For yards that want control of their data and of the market's.